The amenities changed. So did the buyer.

A few years ago, a building sold itself with a gym, a pool, and a party room.

Today that's no longer an advantage. It's the starting point. Buyers already take it for granted.

What changed isn't luxury. It's use.

People work from home.
They take their health more seriously.
They spend more hours inside the building.

So the question stopped being "What amenities does it have?" and became "Which ones will I actually use?"

That's where a lot of projects start to fall behind.

The amenity that looks good in the render doesn't always add real value. Sometimes it just takes up space.

An empty coworking.
A social lounge almost no one uses.
A court that lives more in the photos than in daily life.

Meanwhile, other things started to matter more:

Natural light.
Room to work.
Walkable areas.
Quiet.
Real wellness.
Consistent maintenance.
How easy the building is to live in on an ordinary Tuesday.

Because that's what you're really buying. Not the photo. The life inside.

If you're buying, ask yourself something simple:

What will I actually use on a Tuesday at three in the afternoon?

That's usually where the real value is.

And if you develop, manage or sell: the amenity no one uses rarely adds. More often, it dilutes.

Buyers stopped paying for the render.
They started paying for how it lives.